Nutrition

Biography

Biography: Lisa Mueller

Abstract

The nutrition industry continues to mature at a rapid pace and intellectual property is becoming more and more integrated with overall business success. In fact, many nutrition-based companies possess intellectual property that is critical to their bottom line. Studies suggest that upwards of 80 percent of a company’s value may reside in its intellectual property portfolio, including its patents, trademarks, copyrights and trade secrets. Given the significant time, effort and expense involved in creating and maintaining certain types of intellectual property, nutrition-based companies need to develop a worldwide intellectual property strategy that not only protects their intellectual property globally, but also does it in a cost-effective manner. Companies should possess an understanding of the U.S. intellectual property laws and also recognize the advantages and disadvantages of intellectual property systems outside the U.S., particularly in Europe, Japan and the BRIC countries. A sound global IP strategy is crucial for any company aiming to maximize its intellectual property assets and value.